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June 2025

Lupine Relaunch

brand teaser & social media suspense

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Perfect for brand building teasers, perfect for creating suspense on social media. We let the forest, streets, and mountains appear in the drone light. Shine on.

Our salt, the lupink in the soup: dynamic images from the perspective of specially designed racing drones. The lupine light, the drone light, abstract images of light. Food for social media, dynamism for the brand building teaser.

Two words: suffering and rigging. We need real emotions, not polished smiles. We achieve this with talent who are 100% brand fit and unusual camera angles that show the product without disrupting the flow of the films.

Community events could be helpful for building suspense on social media. Our approach: Use existing material and work with effects (Lupink, Pattern Overlay, etc.).

LUMEN IS IN THE AIR.

Introducing: spotlights on racing drones. Spotlights on large drones.

We would work with specially designed racing drones, each equipped with two spotlights that generate a total of 1,000 lumens. In addition, a larger drone will be equipped with a swiveling LED panel with a total of 8,000 lumens. The drones will be operated by the Basche brothers, with whom we have been working for over 8 years. . Everything will be filmed from the ground. We are currently in talks about whether we will also be able to film from the drone's perspective.

„This above all: to thine own self be true, and it must follow, as the night the day, thou canst not then be false to any man.“
Shakespeare

Meet: Lisa & Elias

We were able to get Lisa and Elias, both friends of the company, on board for our project. They are a real-life couple and real-life athletes. Lisa has been climbing since childhood and has already appeared in front of the camera for Mammut. Elias is a passionate road cyclist (riding over 8,000 km per year). Both live in Innsbruck and have excellent connections there.

Let's shine on.

Together.